GUESS just launched their latest underwear campaign featuring the one and only Joe Jonas along with Charlotte McKinney. The brand decided to cast the duo after noticing their unbelievable on-screen chemistry in DNCE’s Body Moves music video. He’s the first male star ever to be featured in a GUESS underwear shoot.
“I am very excited to have Joe Jonas on board as the newest face of Guess. He is a cool and charismatic young man who embodies all of the characteristics of Guess’s DNA — sexy, young and adventurous.”
— Paul Marciano, Founder of GUESS
The Spring 2017 line is launching this Month and will feature a variety of casual tees, tanks and underwear for guys and girls.
To look the part, Jonas put in 14 weeks of hard work and dedication at the gym. The experts at Unbreakable Performance Center in L.A. (where Nick Jonas and Demi Lovato also train for fitness) put him on an intense workout program which was mainly focused on boxing and weights. He was also on a strict, calorie-restricted diet.
“Early on we wanted to add a little muscle, then after he got that muscle we wanted to shred him up more, and then bulk him up more, then shredded him more, and then we were cutting weight so his abs just became ridiculous!”
— Jay Glazer, founder of Unbreakable Performance
I think we all agree that Joe looks absolutely amazing in those boxers with his greased up abs. He’s definitely following his little brother Nick’s lead as an underwear model. We hope to see more from the Jonas Brothers! (Perhaps a photoshoot from Kevin next ;))
— J O E J O N A S (@joejonas) January 13, 2017